Motion Graphics

As the name suggests, these are animated graphics, though they will often incorporate film, video, animations, photos, illustrations and text. It sounds simple and obvious but Motion Graphics are everything but - entire books have been dedicated to the subject.

“So much of what is called motion design is pushing towards lower-end visual effects and cartooning, leaving behind content, composition, typography and colour choices that make up the foundation of good design.” - Kyle Cooper in ‘Motion by Design’

You'll have noticed that defining Motion graphics is slippery so it's probably easier to offer up examples of where motion graphics appear: feature film titles, TV serial titles, TV station idents, News titles.